Really simply it is a block of text that is 160 characters long (remember the character count on your brick Nokia phone from back in the day? 😉)
We’ve come a long way from the T9 days (praise the almighty emoji 🙏), so naturally message segments have also evolved. If you’re sending texts that only include numbers and letters, that really simple definition above still applies. But going beyond 160 characters and/or adding emojis complicates things.
Here’s an article describing this more in depth
Here’s a nifty visual tool that shows you the character breakdown of your message
Here’s a link to Laylo’s pricing sheet
We don’t expect you to sit at your computer with pen and paper and count how many segments the message you’re about to send will be (but if you do, please take a picture and send it to email@example.com).
We’ve added a helpful tool to every place in the app where you craft that perfect message to send to your fans.
As you type, we calculate how many segments your message will be. Each circle is considered 1 segment (whether it’s completely full or not). Just count the number of circles and you’ll have your magic segment number!
To figure out how many credits your message will take to send (here’s a credits refresher for those who didn’t do their homework), use this simple formula:
<aside> 💡 # of segments * # of fans * 5 credits (International SMS is 25 credits)