Instructions: Fill in each section to create a consistent message strategy. Keep responses short, clear, and aligned with one core promise.
| 1. Core Promise
| What is the one main message? |
[Write your one-sentence promise here] |
| 2. Supporting Points |
|
| Reinforce the core promise |
1. |
- |
| 3. Tone & Style
How should this sound? | [Examples: clear, warm, direct, confident, concise] |
| 4. Primary CTA
Main action for users | [Example: Start free trial] |
| 5. Secondary CTA
Optional next step | [Example: Book a demo] |
| 6. Visual Cues
Brand consistency elements | • Colour palette
• Imagery style
• Icon style
• Layout
• Typography |
✅ Ad-to-Page Alignment Checklist
- [ ] Headline mirrors the ad
- [ ] Key phrase repeated
- [ ] Tone consistent
- [ ] CTA phrasing aligned
- [ ] Visuals match