With more than 10 years of experience in product and brand design for bootstrapped and funded companies, Mehdi’s core strength lies in branding.

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👩🏻‍💻 Work experience

Founder & CEO

Melriver, Ltd*, Fribourg CH– (2018)*

Melriver creates high-performing digital-first stores that immerse human beings in the unique world of brands by awakening their instinctive self. We develop outstanding marketing levers that amplify brand’s reach, breed customer loyalty and drive business growth by prioritizing people.

<aside> 🌍 Managed 4 team members & up to 22 contractors


<aside> 🥇 Won Multiple Awards (3x SotD, 1x FWA)


<aside> 💸 $700K/year


Head of Product

Carhelper AG, Zürich CH (2018-2019)

Accelerating growth through a deep redesign of the product, my role was to maximize CVR by translating the objectives of the management into actions I led into execution in the marketing, development and sales. Through continual analysis of customer behaviors, I improved the usability of the platform. I also conducted experiments, led feature implementation through scrum and build the overall brand & marketing strategy.

<aside> 📈 Leading a team of 7 (6x dev, 1x marketing), directly reporting to CEO


Online Performance Manager

Swisscom AG, Zürich CH (2017-2018)