<aside> 🔙 In the last meeting…

• Ginny presented her recommendations for the brand update
• There were some discussions around alignment on Stacks positioning in the Bitcoin ecosystem and target audience </aside>

<aside> ❓ Outstanding questions:

<aside> 1️⃣ How can we loop in and involve community members that care about this conversation?

</aside>

</aside>

Today's Agenda

• [ ] Review Project Brief
• [ ] Stacks Ethos?
• [ ] Discuss the budget and revise the timeline for this project (what’s the logic behind the deadline proposed?)
• 6th - 7th September earliest for deadlines
• Budget: Foundation
• [ ] Discuss outstanding resources: Who’s updating the content and design for the homepage? Who’s going to be paying invoices?
• Content update: WG
• Homepage implementation: Foundation

WG Action Items

• [x] Reach a consensus within the WG re: problem statement and goals
• [x] Scope WG project for the end of the month and end of Q3
• [x] Present insights on audience, positioning, messaging, and visual updates recommendations

By the end of June we should have:

• [ ] Gained clarity and agreed on the target audience, positioning, messaging, and visual direction
• [x] A detailed brief with goals and scope for the brand update
• [ ] IN PROGRESS: Found and secure a design resource to work on the brand update