<aside> 🔙 In the last meeting…

• We debated whether Stacks brand could benefit from a color change, and if that alone would solve the challenges the brand is facing today.
• After sharing different points of view, it became clear that a holistic approach should be taken in order to execute a meaningful brand update that serves and sets the Stacks brand for success in the upcoming months and years.
• In the research and work this group is doing, many aspects should be taken into account: target audience, messaging and positioning, and lastly, brand identity (which is informed by the former).
• We agreed that the main pain point is that the brand that was created two years ago is not serving the reality, positioning, and vision of the ecosystem today. Therefore, the thesis is that some changes to the brand identity could be beneficial for Stacks. It is still to be determined the aggressiveness or subtleness of those changes, and what those changes would be. </aside>

<aside> ❓ Outstanding questions:

<aside> 1️⃣ How can we loop in and involve community members that care about this conversation?

</aside>

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WG Action Items

• [x] Reach a consensus within the WG re: problem statement and goals

• [x] Scope WG project for the end of the month and end of Q3

• [ ] (TODAY) Present insights on audience, positioning, messaging, and visual updates recommendations

  https://www.figma.com/embed?embed_host=notion&url=https%3A%2F%2Fwww.figma.com%2Fproto%2FE5KQwEIcETFtnbtcpvXRIx%2FWhat-is-Stacks%3F-2023%3Ftype%3Ddesign%26node-id%3D7-2%26scaling%3Dcontain%26page-id%3D0%3A1

By the end of June we should have:

• [ ] Gained clarity and agreed on the target audience, positioning, messaging, and visual direction
• [ ] A detailed brief with goals and scope for the brand update
• [ ] Found and secure a design resource to work on the brand update

By the end of August we should have:

• [ ] Brand update, guidelines, and assets ready
• [ ] Main brand touchpoints updated and ready to launch (stacks.co, social media)