<aside> 🔙 In the last meeting…

• We gave Muneeb an update on the ongoing work
• We discussed how to get the community involved:
  • Claire will write a forum post that links to the GitHub repo, to add more visibility to the group’s work and process
  • We can, at some point of the brand update process, hold an open call for community feedback
• We clarified what’s the expected work for the September events. Probably just a basic updated brand assets package and guidelines of how to use will suffice. Ginny can support with building a slide deck template with the updated brand.

Async (Email):

• Sebastian’s contract and SoW is under review and soon to be signed

</aside>

💬 Today's Discussion Topics

WG Action Items

• [x] Reach a consensus within the WG re: problem statement and goals
• [x] Scope WG project for the end of the month and end of Q3
• [x] Present insights on audience, positioning, messaging, and visual updates recommendations

By the end of June we should have:

• [x] Gained clarity and agreed on the target audience, positioning, messaging, and visual direction
• [x] A detailed brief with goals and scope for the brand update
• [x] Found and secure a design resource to work on the brand update

By the end of August we should have:

• [ ] Brand update, guidelines, and assets ready
• [ ] Main brand touchpoints updated and ready to launch (stacks.co, social media)