Agenda
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sBTC brand
- What priority does sBTC brand take in relation to Stacks brand upgrades now
- Goals
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Stacks brand
- Issues recognition
- What are the current problems and limitations? Are these visual or public-perception driven?
- TM feels that Stacks comes off as a separate currency and L1, and not a Bitcoin L2. Are there ways to more closely align that Stacks is a tool in the Bitcoin ecosystem
- Goals - Small upgrades
- What are we trying to solve/achieve?
- TM desire: update color — need to figure out how to play nicely with BTC (orange) and have assets that are more closely tied to BTC.
- Goals - Rebrand (later)
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Resources
- How are we sourcing the support we need to work on sBTC brand and Stacks brand upgrades?
Notes:
sBTC brand separated from Stacks but still connected in some level - should work well separately and together. sBTC can wait as there is a placeholder
Stacks.co + high visibility places for brand refresh
Working with comms working group with this^
sBTC can be the opportunity for greater btc connection
progressive proximity to bitcoin coming from stacks so when people get to sbtc it is benefitial
sbtc as validation point from stacks connection to btc
Bottom-up approach of looking at illustrations and replacing as a way to get proximity sooner, see how much further we really have to go.