Ideal Customer Profile

Shopping - Amazon, Flipkart, Myntra, Zepto, Blinkit

Food - Swiggy, Zomato

Payment - Phonepe, Google Pay, Paytm

Music - Jio Saavn, Spotify, Youtube Music

Entertainment - Netflix, prime | Business Apps - Slack, Outlook, Teams Social - WhatsApp, Snapchat, Instagram, Twitter, Linkedin Shopping - Amazon, Flipkart, Myntra, Zepto, H&M, ZARA, Ajio Food - Swiggy, Zomato Payment - Google Pay, Bank apps, Cred Music - Jio Saavn, Spotify, YouTube Music Reading & Answering- Reddit, Quora, etc. Entertainment - Netflix, Prime, Hot star, Youtube | Business Apps - Slack, Outlook, Teams
Social - WhatsApp, Snapchat, Instagram, Twitter, Linkedin Shopping - Amazon, Flipkart, Myntra, Zepto, H&M, ZARA, Ajio Food - Swiggy, Zomato Payment - Google Pay, Bank apps, Cred Music - Jio Saavn, Spotify, YouTube Music Reading & Answering- Reddit, Quora, etc. Entertainment - News channel, Netflix, Prime, Hot Star, Youtube | Social - Whatsapp, Facebook, Twitter Shopping - Amazon, Flipkart, Food - Swiggy, Zomato Payment - Google Pay, Paytm Business Apps - Slack, Networking - Linkedin, Music - Jio Saavn, Spotify

| Social - Whatsapp, Facebook, Twitter Shopping - Amazon, Flipkart, Zepto, Food - Swiggy, Zomato Payment - Google Pay, Paytm Networking - Linkedin, Music - Jio Saavn, Youtube | | Content Preference | Watch the latest TV shows, movies, etc. Follow travel and social influencers, and sports. | Follow folks in the influencer space around travel, fashion, comedy, and lifestyle. Consume job-related information from LinkedIn / Twitter. | Follow folks in the influencer space around travel, fashion, comedy, and lifestyles, food. Consume businesses and market knowledge from tv, and news apps. Write industry-related content on Linkedin and Twitter | Follow thought leaders across business, news, politics, and media. Consume businesses and market knowledge from tv, and news apps. | Consume content on the industry, politics, and current affairs and on religion from TV | | Health Issues? | Nutrition, Mental health, Sexuality, Sex education, Sinus, Cold & Cough, Fever, PCOD, PCOS etc | Weight loss, Mental health, skin, hair fall, Cold and cough, Fever, Backpain, PCOD, PCOS etc | Prediabetic, Cholesterol, Weightloss, Pregnancies daily problems, Newborn, Fitness, Skin, hair fall, migraine | Diabetes, Arthritis, Asthma, Heart disease, Cancer at the start | Diabetes, Arthritis, Asthma, Heart diseases, Acidity and gas, Bones, Cholesterol, migraine | | Where do they spend their time? | Weekdays - Gym, College office, Yoga classes Weekends - Cubbon park, Mall, swimming, Clubs, Watching movies, playing games, socializing with friends | Weekdays - Office, WFH, ****Gym. Weekends - Binge watching, exercising, reading, playing outdoor sports, restaurants | Weekdays - Office, WFH, Business, Home, TV, Newspaper Weekends - Watching movies, Parks, reading, picnics, restaurants, TV, Newspaper | Weekdays - Office, Business, Home, TV, Newspaper Weekends - Parks, reading Newspaper, picnics, restaurants, TV, Music, clinics, labs | **Weekdays -**Business, Home, TV Weekends - walk in Parks, restaurants, TV, Music, Clinics | | Where do they spend their Money? **** | Books, gym subscription, OTT channels, Shopping, food, games. | Gadgets, Shopping, food, drinks, smoke, investments, subscriptions & bills, travel, commute. | Kids Education, Health check-ups, medicines, restaurants, groceries, investments, insurance, subscriptions & bills, travel, commute, drinks, smoke | Health check-ups, medicines, lab tests, organic and healthy food, marriage | Health check-ups, medicines, organic and healthy food | | Time vs. Money: What do they value more? | Time | Time | Time & Money | Time & Money | Time & Money | | Goals | Fitness, Happy, Healthy, Clear-minded, Body positivity, Speed | Save time, Fitness, Stress-free, Healthy, Confidence, push limits, anti-aging | Save time and money, Fitness, Happy and Healthy family, Anti-aging, Avoid disease | Control diabetes, Get Better, Comfort, Happy and Healthy family, Avoid unhealthy food | Stay healthy, Comfort, Happy and Healthy family, Eat right, Control disease, Avoid injury | | Awareness of health-tech products/services? | High | Very High | High | Moderate | Low | | Willingness to try | High | Very High | Very High | High | Moderate | | Acceptance of need | High | High | Very High | Very High | Very High | | Aware of current solutions? | Very High | Very High | High | Low | Low | | Tech Savvy | Very High | Very High | Moderate to High | Low | Very Low | | Current pain points | - No Proper Sex Education

• Expensive Medical bills
• Hard to find good doctors
• Commute
• Carelessness
• Long waiting lines | - Time constraints
• Long waiting lines
• Commute
• Hard to find good doctors
• Need immediate result | - Time constraints
• Long waiting lines
• Commute
• Hard to find good doctors
• Expensive Medical bills
• Trust issues
• Need immediate result | - Long waiting lines
• Commute
• Hard to find good doctors
• Trust issues
• Depend on others for care
• Tired of waiting lines
• Language barriers | - Long waiting lines
• Commute
• Hard to find good doctors
• Trust issues
• Depend on others for care
• Tired of waiting in lines
• Language barriers | | Current Solution? | Self-medication, Family doctor, Home remedies, Google, Hospitals, Clinics | Self-medication, Family doctor, Home remedies, Hospitals, Clinics | Self-medication, Family doctor, Home remedies, Hospitals, Clinics | Hospital, Regular in-person checkups, Hospitals, Clinics | Home Remedies, Consulting a doctor, Going to the Hospital |