I spend most of my time trying to understand the demand side of problems we have as creators. I try to clarify the real-world context of these problems. Why do they exist? When do they come up, what do we do now to overcome them?

I then shape these patterns into pitches with Shavin to develop new and helpful solutions to build in 3-6 weeks cycles to battle-test in the real world.

The rest of my day is taken up for painting, writing, photography or printmaking. To do all this without burning out and focus, I live in a quiet coastal fishing village, where I practice mindfulness, yoga and surfing daily.