Maven Toys Expansion Plan – Sales & Profit Analysis (Jan 2017 – Sept 2018)

Context: Evaluated sales and profit performance across product categories, store locations, and seasonal trends for Maven Toys.
Tools Used: Power Query (for data cleaning), Power BI (for dashboards), Time‑Series Analysis, Visualization.
Approach: Analyzed product mix, location profitability, and monthly sales fluctuations to identify growth opportunities.
Outcome: Recommended expansion into airport and downtown outlets, stocking priorities for high‑margin categories, and seasonal promotions to boost revenue.