Martie · Los Angeles · Full-time —> APPLY HERE
Martie is an online shopping platform on a mission to make quality goods accessible and affordable for everyone, while keeping perfectly good products out of landfills. Every day, millions of dollars worth of products from brands people already know and love never make it to shelves, not because they're bad, but because of a date on a label, a packaging update, or a simple forecasting error. Martie intercepts that excess and turns it into an opportunity for shoppers, for brands, and for the planet.
Martie works directly with brands on their overstock inventory, bringing high-quality pantry staples, beauty, and home goods to customers at up to 80% off retail. Featured in The New Yorker, The Strategist, and Eater.
We're entering our next phase: building a lifecycle program that matches the strength of our brand and the loyalty of our customers.
We're hiring our first dedicated Senior Lifecycle Marketing Manager to take ownership of our email, SMS, and push notification program end to end. You'll inherit a strong foundation: a deeply engaged subscriber base, a 56x email ROI, and a business where every dollar of revenue is touched by our lifecycle work across email, SMS, and push. You'll also inherit the opportunities that come with a program ready for its next chapter: an SMS flow program ready to be built out, push notifications ready for a strategic owner, and a personalization opportunity we've barely started to capture.
You'll be the senior expert in the room. The strategist. The Klaviyo wizard. The person who turns "we send a lot of emails" into "we run one of the sharpest retention programs in DTC."
The Klaviyo program, end to end. Strategy, flows, campaigns, segmentation, deliverability, list health, reporting across email, SMS, and push notifications. You decide what we build, when, and why.
The SMS rebuild. Our SMS flow program is significantly underdeveloped relative to our scale. Building it out is the single biggest revenue opportunity in front of us, and it's yours to capture.
Push notification strategy. We have an active app channel and an opportunity to build a much more sophisticated push program that integrates with email and SMS lifecycle journeys.
Personalization strategy and execution. We have rich behavioral data, purchase history, browse signals, and a customer base segmented across deal-seekers, brand loyalists, and category specialists. We've barely tapped any of it. You'll build the segmentation framework, the dynamic content strategy, and the predictive flows that turn high engagement into high conversion.
Performance reporting. You'll own the lifecycle dashboard: weekly performance, monthly trends, channel attribution analysis, and the conversation around what's working and what isn't. You'll partner with our data team to build the visibility we need to operate at the next level.
Cross-functional partnership.
You'll work closely with brand, merchandising, growth, and customer service teams. You'll be plugged into product launches, partnerships (we just launched with Alison Roman), Mystery Box drops, and seasonal campaigns. Lifecycle is the connective tissue across all of it.