2/1/2021 @Brigitte Fontaine - Initial Draft

2/5/2021 - Updated with goals

Product Name: DoinGud

Positioning: DoinGud is an open-source platform where creators of all genres can sell their art (digital, physical, or a combination of both) and donate between 5 and 95% of their proceeds to the purpose-driven organization(s) of their choice.

Unlike similar marketplaces, DG offers full transparency in the transaction process, showing the creator, the social impact organisation and the community alike exactly how much the piece of art was sold for, and how the proceeds were divided among the various parties. In addition, MP is positioning itself as the most affordable platform for artists, requiring only 5% of the proceeds for its own operational costs.

Finally, being part of a Decentralized Autonomous Organization, DG gives creators, volunteers and other community members equity in the organization, reinforcing the sense of purpose within the community.

The Competition: Other marketplaces based on NFTs exist, but they do not serve the higher purpose of doing good (donations to good causes), which is the guiding principle of CareDAO. If they do, they do not offer full transparency into their process, potentially eroding the trust between the artists, the charities and their communities. DG is a unique combination of community-owned, transparent and purpose-driven. Competitors may provide one or two of these benefits; only DG provides all three.

Examples of similar marketplaces are Knownorigin. Rarible, Nifty Gateway, MakersPlace, Zora

Target Users:

  1. The creator: Creators on DG include performers, painters, sculptors, photographers, musicians, digital artists or anyone who wants to sell their art while they also improve the world. DG meets three distinct Creator need: First, Creators are able to capture the value generated by their creative efforts, now and with every future sale of that same piece of art. Second, Creators will, with full transparency and none of the hassle, direct any portion (well, nearly any portion, from 5% to 95%) of the proceeds of each primary sale to the social impact organisation of their choice. Third, Creators are no longer subject to the excessive rent-taking from intermediaries like the giant global players, galleries or auction houses. Creators are also mindful of their image and, by donating parts of their proceeds to good causes, they not only make the world a better place, but they also make their aura shine brighter. MP's will launch with the first wave of creators who have with a fan base of a minimum 100,000 followers. This is to kickstart our own platform with enough users to make it sustainable in the shortest possible timeframe. Over time MP will expand to a wider array of artists at variety of levels of recognition, who will in turn benefit from a larger user base.
  2. The social impact organization: Creators will donate to the cause of their choice. Creators have two ways to select: choose one of the 17 UN Sustainable Development Goals (explain exactly where the money goes) or choose a cause or organisation of their own. In order to participate in the DG community, every social impact organisation must be approved by industry-recognised standard bearing entities such as SEWF, Socap, Guidestar by Candid. We will therefore curate a list of organizations, based on creators’ requests, and leverage the list of Mutual Aid Groups already recruited for our HelpBoard.
  3. The buyers: Our first buyers will come from the pool of fans that our first creators will bring with them. Over time, they will extend to collectors of all kinds through word of mouth, social media and traditional marketing. The buyers will have to be registered on our platform to be able to make transactions.
  4. CareDAO volunteers: Initially it will be very important to have our own volunteers register as DG users and become key members of the community. Their role is the role of ambassador for our product and for our overarching vision, mission and values. They can also act as moderators when we have a social venue available on DG, and have a say in the curation process of the Creators.
  5. Investors: Once identified by the Strategy team, we will build communication campaigns targeted specifically to investors to a) keep them aware of our progress, and b) make specific requests from them.
  6. General users/browsers: Other users, aka "browsers", are people who have an interest in art, are fans of creators featured on our platform, or are simply curious to see what's going on in the world of digital art. Even though they are not our primary target, they should not be neglected, as they can potentially help us in spreading the good word or bring more users to the platform. We can safely assume that journalists or influencers with a focused interest in digital art would belong to this category.