Session objective

Capture Sam's marketing targeting preference so future marketing, Google Ads, Meta, GA4, SEO, audience, and attribution work prioritizes the right case category.

What was accomplished

• Added a local memory note at /Users/samaguiar/.codex/memories/extensions/ad_hoc/notes/2026-06-03T11-51-30-0400-marketing-car-accidents-priority.md.
• The note says marketing should default to car accidents as the main target.
• Truck accidents, motorcycle accidents, and similar subsets should be treated as sub-lanes of the car accident or MVA strategy unless Sam explicitly says otherwise.
• Future agents should avoid broadening marketing recommendations into generic personal injury, all practice areas, or unrelated case types just because the data exists.

Reason for session ending

The preference was captured successfully and no broader implementation was needed in this short turn.

Suggested next steps

When the next marketing activation export, Google Ads upload, Meta CAPI plan, GA4 event plan, or dashboard cohort run is built, filter or segment the outputs so car accident/MVA signal is the default priority and non-MVA records are separated clearly.

Handoff for a future agent

Use car accident/MVA as the primary marketing lane. If an export or dashboard includes all intakes, keep the all-record view available only for QA or context, then prioritize signed and converted MVA/car accident records for campaign learning and budget decisions.