(inspired and adapted from Rework by Jason Fried and David Heinemeier Hansson)

Don’t think of marketing as someone else’s job. Accounting is a department. Marketing isn’t. Marketing is something everyone at our company is doing all-of-the-time.

You cannot not market:

Recognize that all of these things are more important than what we post once in a while to Twitter or Facebook. Marketing isn’t just a few individual actions; it’s the sum total of everything we do.

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