Marketing departments in the future will be heavily engineer-led because of AI. OpenAI published a series of blog posts yesterday, showing how they've built internal tools using their own platform - an inbound sales agent, a support agent, and a sales/support co-pilot. In those blog posts, they had the following quote: "We're starting to see this marriage between deep craft expertise and deep engineering expertise. That's the future of how departments run." Deep craft expertise + deep engineering expertise This is the new Art & Science. It applies to all forms of marketing, not just what people generally consider the more technical parts, e.g. Product marketing -> Deep Craft + Deep Engineering: agents trained on positioning, internal competitive intel tools, internal battlecard tools, and more. Brand marketing -> Deep Craft + Deep Engineering: design workflow tools like pletor.ai, weavy.ai to do design at scale, an internal app to scale social media, and more. Demand marketing -> Deep Craft + Deep Engineering: prospecting agent, inbound sales agent, agent to qualify demand as workable, and more. All of the above are real examples from how we've used and extended HubSpot's platform for our own use cases. The quicker companies move their departments to this new world, the more leverage they gain in terms of upside until it becomes the norm.