<aside> 📈 😎 Expertise that apply to the Marketing role family.

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Marketing Specialists

You’re able to...

Target Audience

• Define the target audience, leveraging both personas and Jobs To Be Done.
• Segment users and customers based on attributes and behaviours and analysing relevant data to inform decision-making.
• Conduct qualitative research to better understand the audience.

Communication Plan

• Set clear marketing objectives that align with wider company goals.
• Devise a communication plan to meet our objectives.
• Forecast marketing expenditure across quarters and years whilst remaining within budget.
• Design and implement the appropriate tracking to measure and report on the success of our marketing efforts, including budget management.

Marketing Execution

• Build and launch engaging marketing campaigns to target audience to drive key metrics, including copywriting and creative design.
• Continuously iterate on campaigns and optimise for positive ROI.
• Operate a wide range of CRM, marketing, analytics and automation tools such as Iterable, Mixpanel and Hubspot.

Product Marketing Specialists

All of Marketing Specialists and you’re able to...