Week 1: Foundation (3-4 hours)

Goal: Set up tracking and create core assets

• Set up basic analytics tracking, confirm how the sessions information is collected and consider adding another layer of analytics.
  • To add specific analytic on the type of feature being used
• Update Homepage.
• Write one solid blog post (1,500-2,000 words): Related to the payment feature, challenges and how to manage clients for coaches.
  • Include cost comparison table
  • Screenshots of the product
  • Clear CTA to try Meetwith
• Create 3-4 social media graphics (Canva templates) showing key features
• Draft campaing for LinkedIn outreach message, include 3 messages in the templates

Week 2: Content Push (4 hours)

Goal: Get content live and start direct outreach

• Publish blog post on Meetwith site
• Publish LinkedIn article
• Share blog post on:
  • Your Twitter/X account
  • Relevant subreddits (r/freelance, r/cryptocurrency, r/web3)
  • Arbitrum Discord
• Write and schedule 2 Twitter threads:
  • Thread 1: Launch announcement with demo video link
  • Thread 2: Cost breakdown (Calendly+Stripe vs Meetwith)
• Start LinkedIn outreach: 25 contacts (5 per day)
  • Focus on Web3 coaches you already know of
  • Personalized first line, then template

Week 3: Outreach & Engagement (4 hours)

Goal: Direct conversations with potential users

• Continue LinkedIn outreach: 25 more contacts
• Follow up with Week 2 contacts who didn't respond
• Post 1 new Twitter thread about a user success story (even if it's just beta feedback)
• Engage in 2-3 relevant Twitter conversations about scheduling tools