People: Rian Finnegan (Team Lead), Tegan Samija, Bruce Fryer, Emily Iwankovitsch, Nikki Tetreault

Former team members: Lilly Tong, Sophie Schneider, Emily Bieniek, Eric Slatkin, Mohini Kundu, Ruoqi Liao, Forrest Brown, Jesi Sumag-ang, Amelia Oon, Juliana Linder, Timothy Ryan, Dan Pointer, Kirsten Konopnicki, Eileen Schlesier, Graham Bednash, Teresa Bui, Anna Hannemann,

Channel: #core-marketing

Meeting notes: Meeting notes here

OKRs: MK OKRs

🎯 What is the purpose of this team?

The Marketing team makes sure that WoCl is able to reach and engage our audience in the right ways.

The team owns all of WoCl’s external-facing communication channels, content strategy and production, and overarching branding, working towards the following goals:

• Steering early/mid-career individuals, entrepreneurs, and investors towards climate work through dissemination of original educational and motivational content.
• Responsibly bringing WoCl’s target audience into the WoCl community and offerings
• Building WoCl’s brand and credibility with allies

⚡ What does this team do?

The marketing is responsible for all external facing communications, leading all our owned channels, producing content, and crafting our brand strategy.

Some content streams produced by the Marketing Team include:

• Videos and write-ups from events, such as Sector Spotlights
• Insights pieces from the RE - Ecosystem Research Team (written by the Research team, but edited/published by Marketing)
• Native social media content

🤝 How do I work with this team?

Marketing assets