We’ve designed a short exercise to help us understand how you think, create, and execute. Please follow the instructions carefully - attention to detail matters.

Why We Do This

With AI, anyone can generate a halfway decent headline or generic campaign idea in seconds. That’s not what we’re looking for. We want to see how you think:

• Can you connect brand strategy (truth + proof) to execution?
• Can you avoid the same tired playbook (“run some ads, hire influencers”) and instead create something insightful, interesting, and fresh?
• Can you show how creative thinking + small budgets can outperform big spend and bland ideas?

We’re not a boring corporate shop where you spend 3 months in a room just brainstorming. We move fast, and we need to see what you can do with limited resources and a sharper lens.

This exercise is not about pixel-perfect polish, it’s about seeing how you approach problems, structure campaigns, and apply strategy with creativity, taste, and detail.

Submit your work as a single PDF (max 7 slides). Put your name in the top-right corner of every slide.

The Big Picture Goal

Show us how you would:

1. Build a campaign grounded in the brand’s truth and proof. (You will need to come up with a unique positioning for this challenge).
2. Translate that into a cohesive funnel (top, mid, and bottom).
3. Create assets that bring the campaign to life.
4. Allocate a $10K/month budget in a smart, resourceful way.

Scenario

You’ve been hired by a regenerative farm brand that produces wellness products (tinctures, gummies, herbal teas). Their audience is health-conscious millennials who are bored by generic wellness marketing.

Budget: $10K/month