The Marketing & Occupancy Strategy for New Horizons Assisted Living is designed to achieve rapid initial occupancy, stabilize census levels, and maintain consistent long-term demand. This strategy emphasizes relationship-based referrals, transparent communication, and positioning New Horizons as a trusted, home-like alternative to large institutional facilities.

Occupancy Goals & Ramp-Up Timeline

Target Occupancy Benchmarks

• Month 1: 4 residents
• Month 2: 6 residents
• Month 3: 8 residents
• Month 4: 9 residents
• Month 5: 10 residents
• Month 6: 11 residents (break-even achieved)
• Month 9–12: 14–16 residents (stabilized occupancy)

The goal is to reach break-even occupancy by Month 6 and full occupancy by the end of Year 1.

Ideal Resident Profile

New Horizons targets residents who benefit from personalized care in a residential setting:

• Seniors aged 65+
• Individuals needing assistance with activities of daily living
• Residents with mild cognitive decline
• Seniors transitioning from hospitals or rehabilitation centers
• Families seeking a calm, home-like alternative to large facilities