You will independently drive growth marketing and distribution strategies, with a strong focus on scaling client acquisition, strengthening brand presence and building efficient distribution channels.

What you’ll do

• Build and scale a lifestyle-led brand that helps people worry less about finances and focus more on living their lives.
• Create campaigns aligned with the above narrative and brand positioning.
• Own and drive lead generation initiatives across channels.
• Develop a strong understanding of the target audience across demographic and psychographic parameters.
• Collaborate closely with copywriters and designers to execute campaigns and content.
• Manage social media presence while ensuring consistency with brand guidelines.

Who you are

• Bachelors / Masters in marketing or relevant field.
• Strong ownership mindset, structured and a data-driven approach towards problem solving.
• Hands-on experience in setting up, tracking, optimizing, and scaling campaigns across Google Ads, Meta Ads and YouTube Ads.
• Ability to work with GA4, ad dashboards, and reports to derive insights, track funnels, and make data-backed decisions across the customer acquisition journey.
• Clear, concise, and effective written and verbal communication skills.