42Layers.io

United States - Full Time

At 42Layers, our mission is to make data sharing a simple, collaborative, and delightful experience. We eliminate the struggles in dealing with messy data by teaching machines how to automatically clean it, fit it into the right formats, and move it to where it needs to go….so humans can focus on what they excel at - Innovation and growth!

Does that excite you? Come join us!

The opportunity:

Across every industry, businesses operate on customer and 3rd party data. The volumes and types of data that need to be shared have grown exponentially. However, the external data intake and sharing process continues to be expensive involving a lot of project management, a hodgepodge of tools, custom glue code, and a ton of developer time.

This is our opportunity! Solving this pain will turn us into the “railroads” for inter-company data sharing.

The role:

As our first full-time Marketing Lead, you will help build our marketing function and tell our story. This is a leadership role that requires a broad range of skill sets to be successful. You will set the marketing strategy, and play a vital role in growing awareness and driving customer acquisition. You will work closely with the leadership team on growth strategies, and scale the team and we grow as a company. You will lead growth marketing and some of the product marketing functions, including campaigns, messaging, positioning, and content. We are looking for someone who is skilled and experienced in driving self-serve growth.

Your responsibilities will include**:**

• Work closely with 42Layers leadership and play a pivotal role in the growth of our business.
• Marketing strategy: Set goals, plan, and prioritize across growth & product marketing.
• Build out the marketing foundation: We do not have all of our tools, processes, and workflows build out yet. You will need to help build this out, figure out what works, and test and scale.
• Execute on marketing plans: Work closely with and support the broader 42Layers team and hit our goals.
• Lead a cross-functional function to provide the marketing perspective and serve as the liaison between product and GTM functions.
• Drive Growth via marketing channels: Launch, track, and optimize programs/campaigns across multiple channels to move prospects and customers down the funnel.
• Drive Product Marketing: Gain a deep understanding of our audience, develop our positioning and messaging, and communicate the product benefits and value to our audience.
• Help build the Brand: Collaborate on the company story and vision with the founding team and make sure our communications add value to our audience and maintain a high quality bar.

Requirements to excel in this role**:**