Outreach and Engagement

• Launch a targeted community awareness campaign using both digital platforms (social media, local websites) and traditional methods (flyers, local radio, and community bulletin boards).
• Partner with local health units, schools, senior centres, shelters, and newcomer support organizations to build trust and identify those most in need.
• Attend community events, health fairs, and local markets to promote services and educate the public about the role of independent dental hygienists.
• Create multilingual promotional materials to reach diverse populations in urban and rural areas.
• Use word-of-mouth and referrals by collaborating with allied health professionals, family doctors, and social workers.

Growth and Evaluation

• Implement feedback surveys and brief interviews to measure client satisfaction, comfort, and perceived accessibility.
• Track outcomes such as appointment frequency, reduced urgent care visits, and improved oral health awareness in target communities.
• Adjust hours, locations, or delivery methods based on direct input from clients and partners.
• Develop a scalable model for replication in other regions of Ontario.
• Seek ongoing funding through provincial grants, public health partnerships, and private sponsorships.
• Launch a professional website with a booking platform, testimonials, and clear service information to support marketing and credibility.
• Build an online presence through consistent social media engagement, informative posts, and community highlights to strengthen visibility.

CDHO Advertising Guidelines for Dental Hygienists

Advertising includes any form of promotion for your dental hygiene practice, such as websites, social media, pamphlets, and ads. It must follow CDHO regulations to ensure accuracy, professionalism, and fairness.

Key Rules for Advertising:

• Be Clear & Truthful: Avoid misleading, unverifiable, or exaggerated claims.
• No Endorsements or Testimonials: Do not use client reviews, personal endorsements, or drug references.
• Maintain Professionalism: Business names should be respectful and not imply superiority over others.
• Fair Pricing: No different fees for insured vs. uninsured clients. Discounts must apply equally to all qualifying clients.
• No Incentives: Avoid promotions like free whitening kits, gift cards, or loyalty programs. Small, health-related giveaways (max $20) are acceptable.