For B2B companies, it's vital to have a clear market focus, including both geographical market and vertical perspectives. Customers look for a vendor that understands their businesses, speaks their languages, and provides solutions fitting their personas and use cases. With limited resources, a vendor must develop products and design organizational structures based on its focused market. The following app incorporates common analyses of digital economy and demos business analysis.

(Check out the app here. Ask Ivy for a temporary password.)

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Check out the video to see how the app works.

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For a case study using this app, please refer to Market Analysis.