This is a case-study of how i grew Mark Brand TikTok profile from ground-up.
0 to 1,000+ followers in 6 weeks, 2.5M+ Views , A loyal Community and Increased Engagements
About Mark Brand
Mark Brand is one of Canada’s most recognized social entrepreneurs. Having successfully created eleven businesses in Vancouver, he has become a prominent example of a new generation of leadership that focuses on passion and purpose. Brand and his teams are determined to breathe new life into marginalized and isolated communities through food, training and meaningful employment.
Combining emerging technologies, alternate currencies and historical best practices, they are creating new blueprints to share globally with the intention of bettering the world. Brand has been recruited to speak, mentor and mediate on the topics of social inclusion, community collaboration, and food security from TED talks to correctional facilities, and everywhere in between. He sits on government councils, not for profit boards and business advisory committees bringing the lens of community first. Brand has found a unique balance through his social impact efforts and love for our neighbourhoods, proving that you can be successful in business while contributing to your community in a long-term and meaningful way.
Mark Brand wanted to establish a strong online presence on TikTok, but he has no previous presence on the platform, hence he had to build the profile from ground-up to success.
I was the expert assigned to create and execute the TikTok strategy for this campaign, i was also saddled with the responsibility of writing TikTok scripts that generates real results!
By diligently analyzing Mark's target audience and their content preferences, I honed my strategy into a model centered around value creation. This encompassed the creation of video content that not only resonated with the intended audience but also bolstered the client's digital presence.
Through a series of innovative script experiments, blending education with engagement, I seamlessly melded informative and entertaining elements. This ingenious fusion led the target audience to absorb knowledge organically, all while enjoying the content.
The toughest challenge we encountered was scaling up our process, being consistent and how to get things done faster. With Mark Brand, we didn’t want to come off as the regular motivational speaker, instead, we endeavored to project him as an affable and accomplished entrepreneur—a fervent mentor rather than a mere disseminator of motivation.
To be consistent and ensure there is a seamless transition of work between the script writer( I), Mark Brand and the video editing team. I Created the following: