A simpler, normie-friendly mobile-native betting experience, inspired by TikTok & Tinder

Motivation

• Our current homepage is designed primarily for desktop, which is good and works well for our power users
• Casual users are much more likely to be on mobile and would prefer a simpler experience
• Instead of trying to introduce more normie-friendly features on our homepage (potentially degrading the experience for power users), we should design a new mobile experience from first principles.

Proposal

• A mobile-only UI that replaces the current mobile homepage
  • Previous homepage can become a separate dashboard page or the “pro” version of the homepage
• The homepage shows only one market at a time
• Users can down to go to the next market
• The main UI elements are
  • Header containing the question, market creator, current probability
    • Clicking on the question will go to the market page
  • Two buttons: Bet NO and Bet YES
    • Each bet a fixed amount, maybe M$10
      • Potentially there is a slider or something to allow users to set the bet size, but this shouldn’t be too prominent
        • [c] nah just press the button multiple times to bet more
  • swipe left/right to bet no/yes and go to next market
• Other possible UI elements
  • Market image
  • Truncated market description (or none at all)
  • very smol market graph (maybe)
  • ..but that’s it.
    • The goal is to appear as simple as possible.
• Market selection
  • Ideally: Use ML to determine what users see next
    • The objective function is obvious here, so an ML model would be a good fit
      • Objective: minimize error from predicting whether a user bets on a market that is displayed to them
  • Right now: Use heuristics based on data we already have (trending, newest, biggest movers, most liquid)

Goals with this design

• Solve market discoverability
• Make it easier for new users users to get started
• Be extremely normie-friendly and accessible
  • (without alienating our current userbase or obfuscating core market mechanics)
• Increase retention of new users and non-power users
• Allow us to scale to a much larger audience

James’ thoughts

Great idea!