<aside> 💡 👉 Goal: Increase user acquisition by 60% in 6 months for Manifest AI, a GPT-powered AI shopping assistant for Shopify stores.

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👉1. User Research

1.1. User Personas

Persona 1: Busy Store Owner - Sarah

• Demographics: 38 years old, college degree, owner of a successful women's clothing boutique on Shopify for 5 years.
• Tech Savvy: Comfortable with using Shopify and basic marketing tools.
• Goals: Increase sales, improve customer service efficiency, free up time for strategic planning and product development.
• Pain Points:
  • Struggles to keep up with a high volume of customer inquiries, especially during peak seasons (holidays, sales).
  • Difficulty managing returns and refunds, leading to frustrated customers and wasted time.
  • Lacks in-depth insights into customer behavior, making it difficult to personalize the shopping experience.
  • Feels overwhelmed managing customer service alongside other business tasks.
• Needs:
  • An AI assistant that can handle complex product inquiries about sizing, fit, materials, care instructions, etc.
  • Automated return and refund management to streamline the process and improve customer satisfaction.
  • Customer behavior insights to understand purchase patterns, preferences, and buying triggers.
  • Time-saving features to free her up to focus on strategic growth initiatives.

Persona 2: E-commerce Newbie - David

• Demographics: 25 years old, recent college graduate, launched his first ever sports memorabilia store on Shopify.
• Tech Savvy: Somewhat comfortable with technology, but new to e-commerce and Shopify.
• Goals: Provide excellent customer service, build trust with his customer base, and establish a strong brand reputation.
• Pain Points:
  • Lacks experience handling customer inquiries and guiding them through the checkout process.
  • Worries about making mistakes that could damage his customer relationships.
  • Feels overwhelmed by the various aspects of running an online store.
• Needs:
  • An AI assistant that can answer basic customer questions about products, shipping, and returns.
  • Step-by-step guidance for customers during checkout to ensure a smooth buying experience.
  • Easy-to-use features that don't require extensive technical knowledge.
  • Support resources to help him learn best practices for e-commerce customer service.

Persona 3: Data-Driven Marketer - Olivia

• Demographics: 32 years old, MBA graduate, Marketing Director for a large cosmetics company selling on Shopify.