Reminders

• Google's job is to display relevant content based on what internet users are looking for.
• Your job is to understand what your customers are looking for and offer them suitable content.
• Google ranks pages, not domains: each page should be optimized to address search intent.

Element 1: The Main Keyword

• Each page targets a main keyword, which can be multiple in case of synonyms.
• It addresses identified search intents through questions.
• Avoid being "spammy": prioritize a rich and diverse vocabulary that Google understands well.
• Read your text aloud: if it sounds awkward, it needs revision! (true advice)

Element 2: Title Tag & Meta Description

• The title tag is the title displayed in search results (the blue hyperlink).
• Generally, text beyond 65 characters will be hidden.
• A good title tag is crucial.
• Each URL should have a unique title tag.
• Ideally, the main keyword should be included in the title tag, preferably at the beginning.
• The meta description complements the title.
• 120-150 characters help avoid truncation.
• It's interesting to include the main keyword to have it displayed in bold during searches.
• It doesn't directly impact ranking, but it indirectly affects your click-through rate and SEO performance.
• Sometimes, Google may use different content than your meta description, so don't overestimate its significance.