Overview

What: A profit calculator experience that lets dropshippers simulate pricing scenarios and understand profitability before spending money on ads.

Why: Pricing decisions were being made with spreadsheets or trial-and-error, in an ecosystem where RTO and hidden costs can wipe out margins.

Outcome: A simplified, trustable calculator embedded at high-intent moments (PDP + push-to-Shopify flow), used by both dropshippers and internal teams. ~80% of active dropshippers adopted the new pricing calculator within 3 weeks of launch

Project snapshot

• Users: Dropshippers (pricing + ad-spend decision-makers)
• Surface area: PDP + push-to-Shopify flow
• Team: 1 designer, 2 PMs (Product + Growth), 2 engineers
• Timeline: Research → design → iteration → shipping in 3 weeks

My role

• Sole designer (0 → 1) for the profit calculator experience
• Partnered with 2 PMs (Product + Growth) on problem framing, prioritization, and rollout
• Worked with 2 engineers on feasibility, implementation details, and QA
• Led research synthesis and translated spreadsheet logic into product-ready mental models
• Owned interaction design, UI, prototyping, and handoff specs