Module 1: Why We Create

• Authentic audience building cuts through the noise and helps you scale yourself
• Building true fans
  • Genuineness: on Twitter, consistent style & tone > niche if you care about engagement; if you shitpost, keep shitposting; if you tweet threads, keep tweeting threads; if you post platitudes, keep posting platitudes
  • Track record & legitimacy
  • Give-first mentality

How to Use TweetDeck

• Using TweetDeck (a Twitter client) is less affected by the algorithm, uses Twitter lists, can filter by type of notifications

  • Three types of content that Twitter pushes: educational/insightful, entertaining/humorous, outrageous/controversial

• Columns & layout

  • First column: "Me"
  • High-signal: curated list of high-quality content producers
  • Private friends:
  • Notifications:
  • Followers:
  • Filtering: by engagement

  Twitter Analytics - Deep Dive

  • Main metrics (28-day summary): tweet volume, tweet impressions, profile visits, mentions, follower count
  • Profile conversion rates: increase in followers / profile visits
  • Analyze past Tweets using the engagement rate and impressions to assess what works well and what doesn't work well

Module 2: Authentic Audience Building

Twitter 101

• Your Bio is your Cover Letter/Resume Equivalent, your Pinned Tweet is Reference Call
• Profile - bio: important; authenticity = e.g. public-facing goals, what you do for others
• Pinned tweets: reference call; pique interest through semi-controversial concepts
• Threads: "wacky thoughts below"
• FAQs & Fast Facts:

Audience Affinity

• Story-centric; honesty and transparency to break through repetition
  • Affinity through threading or relatability
  • First-hand experiences > recounting stories

Thread Writing: Four-Step Process

1. Find a complex topic or pain point
2. Ensure that it's ultra-specific (no jargon)
3. Distill it down to (real) bullet points
4. Write a killer hook (headline)
   • Counterintuitive ("NO WAY"), suspense ("TELL ME MORE"), success story ("YAY"), novel ("I DIDN'T KNOW THAT")
   • E.g. "After just 3 short months in NYC, I'm moving to Turkey!"
   • Retweet psychology
   • Deliver a promise