Maintenance

Weekly (5 min):

• Check multi-signal scores
• Note 3+ score competitors

Monthly (15 min):

• Update competitor list
• Refresh enrichments

Quarterly (30 min):

• Deep dive high-activity competitors
• Update battlecards

Pro Tips

1. Start with 5 competitors - Add more later
2. One signal = noise - Look for 3+ signals together
3. Set Slack alerts - Get notified on high scores
4. Share with team - Give view access to Sales/Product
5. Don't obsess - Check weekly, not daily