MainStory MainPartner Leads Management Low Touch Vision

Company: MainStory Pte Ltd

Description: Study Case

Role: Product Manager

Problem Statement

MainPartner onboarding currently requires multiple manual touchpoints (calls, chats, and follow-ups), resulting in:

1. Inefficiency and inconsistent partner experience.
2. High dependency on individual PICs for coordination.
3. Longer go-live time from initial lead to operational center.

**Goal:**Streamline the onboarding process into a low-touch, standardized, and scalable system that ensures compliance and readiness with minimal manual involvement.

Audience Persona

• Property owners (house, ruko, apartment) with idle assets.
• Passive investors looking for passive/autopilot investment. [Example: Bu Anchi]
• Busy traditional business entrepreneurs looking for passive/autopilot businesses and have an interest in social impact. [Example: Miss Jecqueline]

Pass/Fail Criteria

P0 Metrics

• 70-80% of new MainPartners onboarded via low-touch flow (landing page → Day 0) with 100% compliance in renovation, legal, and training checklists.
• MainPartner setup-to-opening duration ≤ 4 weeks.

Guardrail Metrics

• Candidate satisfaction score ≥ 8/10. Use exit interview as feedback materials