<aside> ☕
As a previous tech start-up founder, my expertise lies in turning ideas into reality, from early-stage concepts to fully realized brands, products, and experiences. With a background spanning tech start-ups, creative direction, and editorial storytelling, I blend strategic execution with creative sensibility to bring thoughtful, design-led ideas to market.
</aside>
Helping brands define their vision, positioning, and identity to guide growth and creative execution.
→ Brand strategy and positioning, naming, brand story, messaging, visual direction, foundational brand guidelines
Helping founders and teams turn concepts into tangible realities, from ideation to market*.*
→ Concept development, product or experience design, offer architecture, go-to-market/launch strategy
Guiding and overseeing how a brand comes to life through visuals, words and experiences.
→ Cross-collaboration with creative team/partners, brand expression across touch points, experiential marketing campaigns, art direction
Crafting narratives that reflect a brand’s unique identity and deeply resonate with its community.
→ Brand voice and narrative development, editorial writing, content strategy, newsletters and publications, thought leadership
<aside> ✨
I partner with visionary founders and brands in the travel, hospitality, and lifestyle spaces to bring thoughtful ideas to life, from brand creation to product development. My work is grounded in a strong sense of place, crafting brands, stories, and experiences that feel transportive, connected, and deeply rooted in their identity and environment.
</aside>
<aside> 🖊️
In addition to my freelance and consulting work, I’ve also written for publications including Travel + Leisure, YOLO Journal, and share my own weekly reflections on places, perspectives, and ways of living well through my Substack newsletter, Slow Sailing. Beyond writing, I’m always pursuing some new project or creative endeavor.
</aside>
<aside> ✉️
Say Hello: hello@maddyodom.com
</aside>