1. Objective of Phased Channel Rollout

Why we cannot start with all channels

• Signal logic and scoring (including the Beauty Score) must be validated on stable, controllable data first.
• Paid media and creators introduce distribution noise (budget effects, algorithm boosts, incentives) that can mask whether signals are actually working.
• Engineering complexity and compliance risk increase sharply when ads and third-party creators are included too early.

What Phase 1 must prove before Phase 2 exists

• Signals can be detected, classified, and validated reliably on organic content.
• The Beauty Score correlates with creative quality and outcomes without relying on spend.
• Change detection works overtime (drift, consistency, early trends).
• Costs, pipelines, and human review workflows are predictable and stable.

2. Phase Definition Overview

Phase 1 — Brand-Owned, Organic, Stable Signals

Channels: Instagram (organic), TikTok (organic), Website

Purpose: Establish the intelligence core.

• Validate signal definitions and confidence thresholds
• Prove content classification and aesthetic analysis
• Build baselines per brand and per channel
• Minimize external noise and data volatility

Outcome: A trustworthy signal engine grounded in owned assets.