Communication and motion designer [See portfolio]

PROFILE

I’m a designer with +10 years of experience. I work according to business goals, boosting brands visual culture on the way. Curious, data-driven, experimentalist and technology enthusiast.

I love bringing talents and creatives together and leading them into competitive fields.

Currently polishing my motion design skills, mastering AI utilisation for design, practising Agile and management for design workflows.

EXPERIENCE

**Ziina** — Senior performance designer (FinTech) (01/23 - 05/25)

UAE-based company, remote work, part time.

• Making creatives for performance campaigns (static and motion, 2D&3D)
• Developing marketing graphic guidelines.
• Turning bold identity concepts into guidelines that actually work
• Utilising AI for automating routine design tasks
• Created AI driven performance creative analitycs platform
• Discovered an extremely effective paid ad creatives for Ziina.
• Improving design process transparency through weekly task owner meetings and clear task tracking

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