Communication and motion designer [See portfolio]

PROFILE

I’m a designer with +10 years of experience. I work according to business goals, boosting brands visual culture on the way. Curious, data-driven, experimentalist and technology enthusiast.

I love bringing talents and creatives together and leading them into competitive fields.

Currently polishing my motion design skills, mastering AI utilisation for design, practising Agile and management for design workflows.

Freelance — Senior Brand & Performance Designer (01/23 – 01/26)

Remote, international clients.

• Creating performance campaign creatives (static and motion, 2D & 3D)
• Developing marketing graphic guidelines and scalable design systems
• Turning bold identity concepts into practical, workable guidelines
• Utilizing AI to automate routine design tasks
• Built an AI-driven creative analytics platform for performance marketing
• Discovered highly effective paid ad creative formats, significantly improving campaign ROI
• Improving design process transparency through weekly stakeholder meetings and clear task tracking
• Brand look development and visual identity systems
• Creating visuals for paid acquisition channels
• Designing in-product graphics for mobile apps
• Creating pitch decks and presentations for investor audiences