| Campaign Name |
Audience |
Budget |
Spend |
Impressions |
Clicks |
CPC |
CPM |
CTR |
WhatsApp Leads |
Qualified Leads |
Appointments |
Revenue |
ROAS |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Kill Rules:
- CTR below 1.5%
- CPC above ₹25
- No leads after ₹500 spend
- Poor quality inquiries
Scale Rules:
- ROAS above 2.5x
- CPC under ₹15
- CTR above 2%
- Stable qualified leads