Campaign Objective:

Primary: Click-to-WhatsApp Ads

Recommended Budget:

• Testing: ₹500–₹1,000/day
• Scaling: ₹2,000–₹5,000/day
• Retargeting: 20% of total budget

Campaign Structure:

Campaign 1:

Cold Audience Lead Generation

• Ad Set A: Interior Designers
• Ad Set B: Architects
• Ad Set C: Builders
• Ad Set D: Luxury Homeowners

Campaign 2:

Retargeting

Audience:

• Instagram engagers
• WhatsApp clickers