Marketing Strategy

Approach

1. Awareness / Interest – what is the CP?
2. Education – why you should sign up to it
3. Adoption / Advocacy – getting people to use it and recommend to others

Phases one, two and three will either operate separately or together dependent upon the infancy of the communication / awareness in each region.

Marketing Engagement & Outreach

1. Workshops / forums / Clubhouse / Conferences / Livestreams
2. Development of materials / Content Creation
3. Community building and outreach

—> Aim: to build a global community of x 50 engaged ambassadors to act as advocates and promoters for the Creative Passport and who host workshops, YouTube videos, clubhouse events themselves within their networks that encourage sign ups across the world

—> Aim: to increase user acquisition and achieve steady growth rates

Timings

0 - 6 Months :

• Organic Social Media Strategy and content creation
• Activation of dormant ambassadors