Design a loyalty and referral program for Nasher Miles that drives repeat purchases and word-of-mouth. What would the structure look like, what incentives would you offer, and how would you measure its success in the first 6 months? (Max 300 words)
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Nasher Miles can build loyalty by owning the real pain points of luggage users — broken wheels, faulty zippers, and durability concerns.
What really matters to luggage buyers is reliability: smooth wheels that don’t jam, sturdy zippers that don’t fail mid-trip, and bags that survive rough handling. A loyalty program should therefore focus on protecting the product they depend on, not just offering generic rewards
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