Local SEO Checklist

Rank higher locally, get found faster, and drive real leads — without spending a dollar on ads.

1. GMB / GBP Optimization

(Google Business Profile — Do NOT skip this)

• [ ] Exact Business Name (match your website)
• [ ] Primary Category + 2-3 secondary ones
• [ ] Service areas listed (by zip or city)
• [ ] Business hours
• [ ] Appointment link (or contact link)
• [ ] Full business description with keywords
• [ ] Photos: Logo, interior/exterior, team, products, etc.
• [ ] Weekly post added (specials, blog teasers, events)

2. On-Page Local SEO

• [ ] Page title includes city + keyword

  (e.g. “Landscaping Services in Cape May, NJ”)

• [ ] H1 includes geo keyword

• [ ] Address and local phone number visible

• [ ] Embed a Google Map (of your location or service area)

• [ ] Add local reviews or testimonials