Liz Willits is a marketing expert, business owner, and consultant who guides the email marketing and content strategies of some of the fastest-growing companies in the world. Before starting her own business, she led content strategy at one of the world's largest email marketing companies and sent and tested millions of emails. Through her highly-rated webinars, online courses, speaking gigs, and email campaigns, Liz has taught hundreds of thousands of small business owners and entrepreneurs how to successfully grow their businesses online.
Here's a truth most won't admit: Without good copy, a newsletter will fail. During this talk, you'll learn how to apply top conversion copywriting principles to your email copy and create a newsletter that rivets subscribers from start to finish. On top of that, you'll see real-life examples of email copy people couldn't stop reading.