Little Lemon – Improving Ordering & Table Booking Experience

Overview

Project type: UX case study (concept redesign)

Little Lemon is a restaurant website that allows users to order food online and book tables. This case study focuses on identifying usability issues in the ordering and booking flow and proposing UX-driven solutions to improve user satisfaction and business outcomes.

Problem Statement

Users visiting the Little Lemon website struggle to:

• Find the Order Food button
• Locate the Book a Table option

These issues lead to frustration, task failure, and users abandoning the website to order from competitor platforms.

User Persona

Name: Alex

Age: 28

Occupation: Bank Manager

Location: San Francisco

Traits & Goals

• Prefers healthy food options
• Values time-saving experiences
• Wants quick, effortless ordering after work