🔄 Contrast & Reversal Hooks
- “You don’t need to do X — you actually need to do Y.”
- “Most people think X builds success. It doesn’t. Y does.”
- “I used to believe X… until...”
- “You’ve been taught X your whole life. It’s wrong.”
- “You’re not struggling with X. You’re avoiding Y.”
🧠 Insight/Realisation Hooks
- “Here’s the mindset shift that changed everything for me”
- “The reason you keep failing isn’t effort. It’s this.”
- “Your brain is doing this — and it’s ruining your performance.”
- “If you feel like X, it’s not a weakness. It’s feedback.”
🧨 Pattern Interrupts / Truth Bombs
- “Let me piss you off for a second…”
- “Mental toughness is not what you think it is.”
- “You’re not tired. You’re mentally misaligned.”
- “If your confidence depends on results, you don’t have confidence.”
💬 Question-Based Hooks