Digging through LinkedIn’s algorithm guidelines, community policies, engineering blogs… so you don’t have to!

Here’s the gist:

1. Automated engagement tools could get you shadowbanned.

We all wish for AI doing all the work for us. But be careful what you wish for!

A friend of mine - a YC founder - used Taplio, a tool that helps automate content and engagement on LinkedIn. It boosted the engagement to 100,000+ impressions!

Then LinkedIn banned Taplio. Both the CEO’s and company’s accounts were banned permanently. Many of their users have been penalized.

My friend’s posts hover at 1,000 impressions. Today he asked me to talk to someone in LinkedIn HQ to get him out of the LinkedIn jail…

1. LinkedIn isn’t designed for virality.

Still seeing cringy viral posts and thinking “What’s wrong with LinkedIn?”. Well, they know it’s wrong and they’re trying to fix it.

Their AI models are getting more accurate at scoring content and creators.

Odd engagement patterns raise red flags. And even if your post gets real engagement, if it’s too clickbaity, your content, or even your account, might get flagged.

More from LinkedIn HERE.

1. Engagement pods (like for like) are ALSO being cracked down.

LinkedIn distributes your content to relevant people in your network. But most pods are filled with random folks from unrelated industries, or worse, fake accounts.

If they like or comment on your content, it confuses the algorithm. Your content score might get downgraded, or your entire account could suffer.

1. Posting every day used to be the golden rule. Not anymore.