LinkedIn Feed Rewire

Reshaping the feed to reflect evolving intent, identity evolution

Problem:

LinkedIn’s feed and content is optimized for visibility and engagement, not evolving user intent—creating a mismatch between what users need and what they actually see.

Two Primary Lenses of Use:

1. Career Pivot / Job Search

Goal: Actively shaping visibility, engaging with role-related content, and refining positioning. Needs: Content that support clarity, aligned opportunities, and signals intent shift.

2. Network Expansion / Relevance Alignment

Goal: Expanding network, exploring new industries, thought spaces, or collaborations. Needs: Feeds that surface shared context, and resonance—not just viral content

Friction Points:

• Past-Self Anchoring: Feed reflects outdated signals, not current goals.
• Overweighted Engagement: A few interactions skew the feed disproportionately.
• Exploration Risk: Users can’t safely explore new directions without affecting their professional signal.
• No Contextual Modes: No toggle for “job search,” “networking,” or “learning”—leaving intent invisible.

Strategic Rewire Proposals:

1. Intention-Based Feed Mode

• Introduce lightweight mode selectors: “Looking for roles,” “Exploring new fields,” “Upskilling.”
• These choices calibrate feed relevance without changing the user’s visible profile.

2. Signal Smoothing

• Introduce time-based signal decay: engagement signals from 3 weeks ago fade faster during intent shifts.