Creating content that feels real is all about blending stories, insights, and authenticity.

When I worked with a startup co-founder on a powerful journey, I knew her content calendar had to reflect her personality, her startup experience, and her belief in the role of luck in success. Here's how I helped in designing it:

Step 1: Mapping Her Personal Journey

Her entrepreneurial path is filled with pivotal moments—from her early professional wins to co-founding a platform that helps people cultivate positive habits.

So, I structured her content calendar to highlight these stories.

Example Posts:

• The "aha" moment that inspired her startup journey
• Mistakes that taught her valuable lessons
• Personal growth insights that shaped her leadership style

Step 2: Talking About Luck (But Keeping It Real)

She believes that luck plays a role in success, but preparation and persistence are what really tip the scales. To align with this, I planned posts that explore her take on:

• How being "lucky" often stems from showing up consistently
• Unexpected turning points that helped her move forward
• Why embracing uncertainty can unlock new opportunities

Step 3: Showcasing Her Insights Through Videos

Knowing that video content connects deeply, I scheduled one video post every week.

She was already creating videos for her Instagram, so we redirected it to LinkedIn with a bit more of the caption.

Each video focuses on practical takeaways and personal reflections:

• "Learning of the Day" episodes where she breaks down powerful insights in under 2 minutes
• Personal anecdotes tied to leadership, resilience, and building HaBuild