PS: You can check out our Ad Library & Ad Concepts Generation platform here (more to come) -> https://app.alameredigital.com/

LinkedIn Ads can easily drive over half your pipeline if you’re a SaaS or AI-first business.

But not if you don’t run them ‘the right way’.

Yet too often, we see companies (especially start-ups/scale-ups) struggle with their first LinkedIn Ads campaigns.

Which is usually because of:

The lack of time to create, manage & optimize LinkedIn Ads campaigns.
The lack of specialized knowledge on what works & what doesn’t on LinkedIn.
The lack of true integration into other inbound and outbound channels you use.

Let’s make sure that doesn’t happen to you. Below you find a 6-step framework to building your own LinkedIn Ads.

Important: We can go veeeery deep into the subtopics. Which is why you’ll sometimes find a link to a page inside with much more information. However, if you’re strapped for time and just looking for the CliffsNotes - it’s best to stay on this page.

And if you need an extra hand, you can always schedule a Strategy Call with us to discuss current campaigns and potential plans.

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The 6-step Framework to LinkedIn Ads that Convert

🔎 1. Do Your Research Before You Spend a Dollar
📐 2. Campaign Set Up & Strategy
🔍 3. Targeting: The Most Misunderstood Part of LinkedIn Ads
🖼️ 4. Copy & Creatives That Convert
💰 5. Optimize for ROI
⚙️ 6. Integrate your campaigns into your GTM engine

So those are our 6 steps to running LinkedIn Ads.

So there you have it — a 6-step framework that can transform LinkedIn Ads from an expensive experiment into a scalable growth channel.

But the real question is: does it work in practice?

That’s where case studies come in. When we applied this framework for iPlum, providing a communication platform for medical practices and financial services firms, the results turned out great.

By aligning strategy, creatives, and technicals, they saw a 72% drop in CAC — proof that when the playbook is executed right, LinkedIn Ads can be one of your most powerful growth levers.

Below is how we did it:

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How to put this into practice and reduce Customer Acquisition Costs?

https://www.canva.com/design/DAGehVENYjs/121dADALUD4oXEkG7eqvow/view

📆 Book A Strategy Call: