Make the most of your 2,600-character LinkedIn About Me section with this fill-in-the-blank template.

Before we dig in, here are two starter tips to keep in mind

1. Write in first person - You’re not a press release. Write like you talk.
2. Use the characters you have - Don’t ramble, but also don’t shrink it down so much it loses impact. You have 2,600 characters to use. Use them wisely. And, remember, this is your intro, not a footnote.

Now that you have that in mind, let’s jump into the template.

Each section below gives you fill-in-the-blank template options and examples for three types of people:

• Service provider
• Employee
• Professional

1. Lead with a One-Line Summary

Start with what you do + who you serve/work with (keep it crystal clear).

Templates:

• Option A - What You Do: I [your core role/service] for [your target audience/industry].
• Option B - Your Focus: I specialize in [your area of expertise] for [type of company/people].
• Option C - How You Help: I help [your audience] [achieve specific outcome] through [your approach/expertise].