<aside> Lexzo Digital is a digital agency offering design, development, and marketing services to startups and SMEs. By implementing an AI-powered automation system for cold outreach and lead scoring, we helped them 5× their inbound lead quality and generate a surge of qualified leads within weeks, cutting down acquisition time drastically and boosting pipeline velocity.
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We began by identifying the ideal customer profile: founders and marketing heads at tech startups and small businesses in North America and Europe.
Our team built refined LinkedIn audiences and funnelled the data through a multi-layered scraping and enrichment workflow. Using a blend of AI and public data sources, we enriched each lead with role, company size, funding stage, and email validation, ensuring we only reached out to prospects with high conversion potential.
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Instead of generic emails, we used AI to generate hyper-personalised messages based on each lead’s business focus, industry pain points, and recent company activity.
Each email felt handcrafted, even referencing recent blog posts, case studies, or hiring patterns from the target’s company. This dramatically improved open rates and sparked conversations almost immediately.
Within 14 days, our campaign had booked over 30 qualified meetings—most leads assumed the messages were personally written by the agency’s team.
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AI-Led Automation = Higher Quality, Less Burnout
Before working with us, the agency relied heavily on manual lead generation via freelance salespeople and outdated lists. The results? Inconsistent lead quality, exhausted SDRs, and poor conversion rates.
We proved that high-touch personalisation doesn’t need to be time-consuming when AI is used strategically. By focusing human effort on live calls and proposal closing, while letting automation handle the early-stage funnel, we gave their team more leverage, less stress, and better results.